Mr. Debbabi currently serves as Director a.i. of the United Nations Centre, the communication branch of the United Nations system that serves to disseminate the UN's message and provide information around the world. Throughout Mr. Debbabi's tenure, he has encouraged the reversal of the chronically negative trend of UN perception in the MENA region. He has successfully developed and headed a multitude of communications strategies, campaigns and advocacy efforts on the Millennium Development Goals, the Sustainable Development Goals, human rights, and other topics. In 2009 & 2010, UNIC Cairo’s contribution in the Global “Stand Up Against Poverty”, was singled out as an example for the entire UN System. Mr. Debbabi advised the UNCT, HQ and senior UN officials, especially on managing crisis communications. He has extended UNIC outreach and partnerships to religious leaders, medias, NGOs and Universities, and has advanced the centre’s role as the driving force for UN Communications in Egypt and the region.